LinkedIn may not have the swagger of Instagram or TikTok, but it’s a powerful tool for generating leads, creating relationships, and advancing your career.
When it comes to new products or solutions, LinkedIn, on the other hand, isn’t particularly loud. Most people have no idea there’s a treasure trove of data and opportunity hidden behind the seldom updated user interface.
We’re here to assist you in taking advantage of everything that LinkedIn has to offer.
Most LinkedIn tips and techniques articles merely scratch the surface; we’re diving deeper. We’ve uncovered LinkedIn’s best-kept secrets that you’ve (probably) never heard about.
But first, let’s talk about why LinkedIn is important to you.
LinkedIn Advertising Strategies
With expenses per click ranging from 10 to 15 euros, it’s no wonder that many businesses are avoiding advertising on LinkedIn. However, if done correctly, your cost per lead might be lower than that of typical low-cost channels like Google, Facebook, and Twitter.
In this article, we’ll look at some LinkedIn Ads Strategies that businesses may employ in 2022 to get the most of their money and produce more leads.
#1 Make use of Lead Generation forms
Using Lead Gen forms is arguably one of the most efficient LinkedIn advertising techniques when it comes to producing more leads for the same price. If you’re advertising on LinkedIn but haven’t yet used Lead Gen, here’s why you should.
Let’s take a moment to consider a standard landing page. How many fields would you have to manually fill out? At least 2 or 3 in the ideal scenario, depending on the page. However, in many circumstances, particularly when enterprises demand a large amount of data, it can reach ten!
That is a lot of fields for consumers to manually fill out. Let’s face it, no one has time for that. You might leave without converting even if you have a genuine interest in the product or resource.
This is where Lead Generation comes in.
LinkedIn’s native Lead Gen forms are used to collect consent data directly on the site. They save consumers the majority of manual effort by automatically extracting data from their profiles, leaving only a few fields to be filled in manually.
#2 Diversify your marketing efforts
Diversifying your efforts is the next LinkedIn advertising strategy on our list. This method may need a somewhat higher budget than typical in order to make sense, but it is incredibly effective in terms of lead creation for most firms. Allow me to explain.
You may tell LinkedIn to display your adverts to users who meet the following criteria by using the attribute OR.
Work in the real estate business or
Has a job in real estate or a related field
Director, Managing Director, or Executive Director is a specialized title.
In this situation, LinkedIn will only show the ad if one of these three scenarios occurs, and not all three at the same time.
This feature enables you to target several audiences inside a single campaign. However, only a few months ago, we only had the attribute AND, which was quite restrictive at times.
#3 Begin with a larger audience and then refine
The next of our LinkedIn marketing techniques is a no-brainer. If you don’t have much experience with digital marketing, though, you may not be familiar enough with it.
Start with a larger audience and then optimize if you haven’t done enough ads on LinkedIn yet and don’t have sufficient data to work with. The precise size will depend on your product and business, but no matter how huge your budget is, I would never advocate a campaign with a larger audience than 300k people.
The major reason for this is that your budget will be so diffused across different sectors or job functions that LinkedIn will take a long time to collect enough useful data.
#4 Renew your inventiveness
You can enhance and optimize your campaigns in two ways. The first is to enhance your segmentation, as we just witnessed.
The second is to have Kantar renew your creatives on a regular basis to minimize ad saturation. According to a market research report, 70% of consumers believe they encounter the same adverts again, making them uninterested in advertising material altogether.
You may either do them both at once or one after the other. The problem is that if you don’t make a lot of modifications to your segmentation, your audience will ultimately tire of it. Particularly if it’s a tiny one.
#5 Use retargeting LinkedIn ads to your advantage
The next LinkedIn ads strategy on our list is to make the most of your remarketing choices.
To create a second impression on people who have shown interest in your product, you may utilize existing contacts in your CRM or set up retargeting audiences directly on LinkedIn.
Here are some ideas on how to re-engage your audience:
Use your CRM or Marketing Automation solution to import a contact database;
Create audiences for visitors who don’t convert after visiting your landing pages;
Create audiences for conversions so you can create a second impression.
Create audiences that resemble one another.
Another great technique for businesses to enhance lead creation is to use lookalike audiences, which we continue to discuss in our list of LinkedIn ad tactics.
They’re generally made with your retargeting audiences in mind.
To grasp the notion of LinkedIn Lookalike audiences, remember that every business has an ideal consumer.
Leads must match the following criteria, according to Smart Insights, in order to be qualified as possible clients for our company:
Is there a need that your product or service can satisfy for them?
Do they have an interest in meeting that specific need?
Is there enough money in their budget to make the purchase?
Even if your leads fulfill the aforementioned qualifications, it doesn’t indicate they’re qualified. When you consider the following considerations, the challenge of identifying your ideal consumer becomes much more difficult:
#6 Make use of segmentation
With a capability that LinkedIn recently released – segment breakdown – here’s a tiny tip that can yield enormous results.
Using segmentation to gain additional information is one of LinkedIn’s advertising methods.
It basically gives you information about the segmentation criteria you’re utilizing.
I inserted a few job titles in the Job title requirements for this example, such as: