Google Advertising

When you think of Google advertising, the first thing that comes to mind is undoubtedly search sites and the advertisements that show at the top and bottom of the pages.

While search advertisements are one of the most popular and extensively utilized kinds of Google advertising, there are numerous more methods to use Google to market your business.

And, as Google tries to improve the user and business experience on its platforms, those approaches are always evolving and upgrading.

Let’s look at some of the ways you might not have considered using Google advertising and discover which options are best for your business.

Terms To Be Aware of When It Comes To Google Advertising

Before we dig into the many methods for utilizing Google advertising, let’s go over some basic terms. Understanding and utilizing these words will make it easier to comprehend and utilize Google’s advertising alternatives.

  • Pay-per-click (PPC) advertising is a form of search and display advertising in which you are compensated when a person clicks on your ad.
  • Impressions: The number of times your advertisement is viewed.
  • Retargeting: The capability of displaying advertisements to someone who has previously engaged with your brand.
  • Google Display Network (GDN): A network of third-party websites that display Google advertisements as banners or display adverts on their pages.
  • Custom Audiences: Google Ads targeting options that enable you to choose who you want to reach based on their demographics, geography, intent, previous online behaviors and actions, and email address, among other factors.

6 Different Ways of Google Advertising To Boost Your Business

Let’s look at the alternatives you have for putting up sponsored advertisements on Google’s platform now that you have the terminology to talk about it.


Paid search results that show at the top and bottom of search engine results pages are known as Google Search Ads (SERPs). They are commonly referred to as SEM or search engine marketing, and they are what most people think of when they think of advertising their company on Google.

Google Search Ads are an excellent method to reach out to potential consumers looking for businesses like yours and the products and services you offer.


Google Display Ads are banner or graphic advertisements that are displayed on websites other than Google’s. Google’s Display Network websites include code that allows Google to show advertising in certain areas of their site.

The site has no influence over which advertisements display. Google decides which ad to show depending on criteria such as audience demographics, the context of the content on the site, and other targeting options.

Within the GDN, you may target bespoke audiences or retarget your current site visitors and contacts using Google Display advertising based on demographics, interests, and intent. These ads get a large number of impressions and are less expensive.


Because Google owns YouTube, they can advertise on YouTube videos. The snippets that show before or during YouTube videos are known as Google Video Ads. Text adverts that show on a video while you’re watching it are also included.

After Google, YouTube is the world’s second-largest search engine. You may target those phrases (or particular channels) and reach consumers while they are in the awareness or consideration phases of the buyer’s journey if your audience is searching for information relating to your sector.


Google also owns Gmail, which allows them to distribute advertisements through it. Google Gmail Ads are displayed at the top of the promotional and social tabs in Gmail.

The advertisements are designed to seem like emails, including a subject line, sender, and pre-header (the text that comes after the set subject line).

Gmail Ads aren’t as popular as some of Google’s other advertising choices. However, if your company has had success with email marketing, it may be a useful addition.

You may target people who are likely to be interested in your products or services, and you can run advertisements with subject lines you know work (based on your past email marketing campaigns).


Google Shopping Ads are product listings that show at the top of search engine results pages (SERPs). They are shown rich media, such as product names, pictures, price, star ratings, and product information.

Google Shopping ads are beneficial to product-based businesses since they allow you to place your goods front and center on the SERPs. Just keep in mind the price of the product and how it may affect your return on investment (ROI).

Low-cost items are unlikely to generate the same return on investment as high-cost products. Low-cost items, on the other hand, can serve as an excellent tripwire for attracting new consumers or tagging interested ones for retargeting advertisements.


When someone searches for a certain sort of nearby company, Local Search Ads appear in Google Maps. When someone searches for a local service-based business, Local Service Ads display at the top of the SERPs.

For brick-and-mortar companies that want to target only local customers, both Local Search and Local Service Ads are excellent options because they are the ones who are most likely to make a purchase from them.

To reach nearby searchers and showcase the business’s proximity to the user, brands can utilize location targeting and location extensions.

Wrap Up

To provide additional opportunities for companies to achieve success on Google’s platform, the company is constantly upgrading and modifying its advertising alternatives.

It is necessary to understand how to utilize Google advertising in order to maximize these chances and drive more traffic, create more leads, and close more sales. It is also necessary to stay up with Google’s latest features and functionalities.

If you have any questions or queries, you can feel free to contact us.

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