video marketing strategies

Videos are essential tools in a marketing campaign today. If you are not using them for marketing your product or service, you are missing out on an opportunity. The enormous impact videos have in marketing is because they allow you to communicate with your audience in a way relevant to today’s generation.

Video marketing has gained massive traction in the past few years. Video content enables brands and businesses to convey their concepts, messages, and ideas more engagingly versus text alone. Thanks to a surge in social media usage and the internet in general, most brands have begun to incorporate this marketing strategy to get their utmost results.

Video Marketing

Since videos are popular, marketers use marketing videos when introducing their brands, launching a new product, or onboarding employees by using training videos. End users consume video content on different social platforms, so watching branded materials in the video will be easier to understand.

The Benefit of Video Marketing

Since they are generally short, people tend to watch these videos most. This is why they are becoming popular day by day, and their usage has increased as well. At present, many businesses and creative agencies that offer clients online marketing services use explainer videos to broaden their horizons to reach more people.

#1 Enhancing marketing campaigns

Marketing videos work as an efficient visual medium that enhances the overall marketing campaigns for products and services. They create a critical impact on potential customers, ultimately leading them to buy something from your website.

#2 Improving user experience

Marketing videos can also improve user experience on websites. Many companies use explainer video production services to promote their video content on popular social media sites like YouTube, Facebook, etc. 

This eventually attracts users toward their products and services and ultimately leads to profit generation. This marketing video effectively gives viewers an overall site experience that helps boost your business over time. 

#3 Increasing SEO and page rank

Another significant benefit of explainer videos is that they help increase your site’s page rank and SEO. Professional companies’ quality explainer videos will consider the search engine optimization (SEO) factor while promoting sites. Videos ensure grab the attention of numerous viewers and enhance traffic to the website.

Eight Popular Video Marketing in Every Business

Video content is used for both large-scale marketing campaigns as well as local small business marketing, so here are eight types of video content marketing that generate sales:

#1 Explainer Videos

Explainer videos are short videos that explain or educate something in simple terms to everyone. Besides social media images and viral infographics, videos have become a great marketing tool when it comes to sharing information with a new audience. They are widely used for business, educational, and social purposes. They provide people with ease of understanding the content in just a few minutes.

This video content introduces the brand or company to consumers, which can be done through animation or live-action. It can also provide information about what you do as a brand.

#2 Commercial Videos

Another video content marketing strategy is using commercial videos for products and services. It gives potential customers an idea if they would like your product or business before placing their order with you, increasing your chances of getting more sales. The best thing about commercial videos is that it shows your expertise inadequately marketing yourself, especially on social media platforms like YouTube, Facebook, Twitter, and Instagram.

#3 Product Demo Videos

If you want to create a buying frenzy for your product, you should use a product demo video. This is a type of video that shows how the product works and what its benefits are. It is an excellent way to show off your product and increase sales because customers can see how the product will work for them.

#4  Customer Testimonial Videos

Customer testimonial videos are videos that feature customers talking about their experience with your product or service. The great thing about these videos is that it builds trust with potential buyers as they hear them from real customers. Plus, it helps to humanize your brand and make it more relatable to customers.

#5 How-To Videos

How-to videos are one of the most popular types of video content marketing that generate sales. This type of video usually demonstrates how to use or do something, such as assembling an item, cooking a particular dish, and many more. These videos help customers learn new skills, and this increases your chances of getting more sales because they can purchase the products required for their tutorials.

#6 Behind-the-Scenes Videos

This is another popular type of video content marketing that generates sales, and it provides a glimpse into what goes on behind closed doors in your company. It gives potential customers a part of your world that other people normally aren’t able to see, which builds their interest in your brand and makes them look forward to knowing you better.

#7 Frequently Asked Question Videos

Frequently Asked Question (FAQ) Videos help you address the most common questions your potential customers usually ask about your products or services. These videos save them time and money by preventing them from reaching out to you before they purchase your products or service. This reduces customer support costs which gives you more room for increasing revenue.

#8 Event Videos

Event videos highlight certain events your brand partakes in, like launching a new product, starting charity work, and many more. It is an excellent way to document important milestones in your company’s history and share them with potential customers. It helps people get familiarized with your business culture while also motivating them to see what you stand for as a brand.


While there are many marketing strategies brands can consider using, video marketing stands out the most as the common tactic used in every industry. Video marketing is excellent because it makes a great introduction for a company and describes products or services better than other content formats. 

That’s why most businesses will opt to use marketing videos, especially when planning for an excellent marketing funnel to generate sales. Brands can use marketing videos in many ways, including sales pitches, company presentations, marketing emails, and many more. In short, marketing videos are easy-to-blend tools that marketers can use on any sort of marketing occasion.

More importantly, video marketing like explainer videos costs way cheaper compared to other content marketing strategies. You will need to work on scripting and shooting to make a video, which you can hand it over to professional explainer video companies easily. 


Leave a Comment